Believe me, I sympathize, but I truly urge you to also consider the Necronomicon theory. This would also make it a product of deliberate incoherence rather than unwitting failure; I guess at that point the distinction between culture-jamming and mere malevolence isn't as big a deal.
Seriously, I read through Aydin's Death Letter !! *~
this morning and dear lord does the Lovecraft just drip off the page. "Something went wrong in the woods near Whitefish Point." "I think it infected me with something. I think it got inside me some way. I haven't been feeling myself and that recurring nightmare of yours has become my burden as well." "The Ancient Ones."
"The desert dwelling tribes have legends which tell of another world ..." etc.
(Though actually, you raise a good point. If it's a horror-themed ARG, pointing to some sort of Unspeakable Madness In The Desert, then clearly that's the clue page, and the player would be expected to follow Chamberlain's journey. Oriville's Diner seems like a logical next-clue location. Unfortunately for would-be ARG players, that might mean the game is already finished
. Or maybe there's something with sombreros and the totally out-of-place sasquatch reference? ...
... You know, on the assumption that the next "genuine" game page has somehow disappeared, this would make an AWESOME start page for a DIY ARG. The trick would be designing something that lives up to the original's standard.)